1. Introduction

Giving Back Generation ("GBG") recognises the importance of social media and communications in advancing our mission, engaging with the community, and building trust with stakeholders. This Social Media and Communications Policy outlines the principles and guidelines for all interactions with the public, ensuring consistency, professionalism, and alignment with GBG’s values.

2. Objectives of the Policy

The purpose of this policy is to:

• Establish clear guidelines for social media and public communications.
• Promote positive and respectful engagement with stakeholders.
• Safeguard GBG’s reputation and ensure alignment with our mission and values.
• Mitigate risks associated with inappropriate or unauthorised communications.

3. Scope of the Policy

This policy applies to:

• All GBG employees, volunteers, Trustees, and representatives.
• All official GBG communications, including social media posts, emails, press releases, and public statements.
• Use of personal accounts when engaging with or representing GBG in an official or semi-official capacity.

4. Principles of Communication

4.1 Professionalism

• All communications must reflect GBG’s values of inclusivity, transparency, and integrity.
• Avoid language or content that is discriminatory, offensive, or politically biased.

4.2 Consistency

• Ensure that all messages align with GBG’s mission and branding guidelines.
• Use official channels for sharing updates, initiatives, and campaigns.

4.3 Respect

• Engage with stakeholders, including beneficiaries, donors, and the public, in a respectful and courteous manner.
• Avoid confrontational or argumentative interactions, especially on public platforms.

4.4 Transparency

• Provide accurate and clear information in all communications.
• Address inquiries or concerns in a timely and honest manner.

5. Guidelines for Social Media Use

5.1 Official GBG Accounts

• Content shared on official GBG accounts must:
  • Be approved by designated communications personnel.
  • Reflect GBG’s mission, goals, and values.
  • Avoid sharing confidential or sensitive information.
• Use a consistent tone and style as per GBG’s branding guidelines.

5.2 Personal Social Media Use

• Employees, volunteers, and Trustees must not:
  • Share confidential information about GBG.
  • Represent GBG without prior authorisation.
  • Post content that conflicts with GBG’s values or policies.

5.3 Handling Inappropriate Comments

• Inappropriate or harmful comments on GBG’s platforms will be:
  • Hidden or deleted, where appropriate.
  • Reported to platform administrators if necessary.
• Constructive criticism should be addressed professionally and transparently.

6. External Communications

6.1 Press Releases and Media Statements

• Only authorised personnel may issue press releases or make statements on behalf of GBG.
• All media inquiries must be directed to the designated communications lead.

6.2 Donor and Sponsor Engagement

• Communicate regularly with donors and sponsors, providing updates on initiatives and impact.
• Ensure all commitments to donors and sponsors are met in a timely and professional manner.

6.3 Crisis Communication

• In the event of a crisis, only authorised personnel may communicate on behalf of GBG.
• All crisis-related communications must be approved by the Trustees or designated leadership.

7. Branding and Content Guidelines

• Use approved logos, colours, and fonts in all official communications.
• Ensure all visual and written content aligns with GBG’s mission and professionalism.
• Obtain consent before sharing photos or stories of beneficiaries or volunteers.

8. Monitoring and Compliance

• GBG will regularly review and monitor social media and communications to ensure compliance with this policy.
• Violations of this policy may result in disciplinary action, including removal of posting privileges or termination of roles.

9. Training and Support

• GBG will provide training for employees, volunteers, and Trustees on effective and responsible communication practices.
• Support will be available for handling challenging situations, such as negative comments or inquiries.

10. Contact Information

For questions or concerns about this policy, please contact:

Giving Back Generation Limited
662 High Road, N12 0NL
contact@givingbackgeneration.org.uk

By adhering to this Social Media and Communications Policy, GBG ensures that all public interactions reflect our values, strengthen our reputation, and further our mission to empower communities.